Applying for advertising jobs is a truly adventurous experience. The application is the cream of job hunting as you are free to do it in your own time, space, pace and atmosphere. It is a gut feeling process to get the answers of two questions:
- Is that agency right for me?
- Am I right for that agency?
Ad applications are in stark contrast to just ‘sending a CV out’ policy.
Based on my experience, I have ‘categorised’ the types of applications I have come across so far:
1.The blast: ‘We have invested time and thought in making it engaging to you, so please return the favour.’
Top interesting question:
‘Elvis has been found alive and well and 10 stone lighter in a shack in Hawaii. What advertising campaign would you use him for?’
2.The feeble application: ‘We are a big agency and we would rest on our laurels because we have deserved it. No need to sell our creativity to a bunch of newbies’.
Top uninteresting question:
‘What is your favourite brand and why?’ (Really?!?)
3.The hit-and-miss application: ‘’
Top killer question:
‘Tell us about yourself.’ (Quite nasty…)
The road to an advertising agency is paved with good intentions, isn’t it?
Lastly, I’d like to share a story heard from a drunken (so sincere) creative director at Cannes Lions 2012:
‘My secretary gazed at me with immense surprise when she saw me trashing half of the printed applications she had left on my desk. I explained: ‘We don’t hire people without luck.’’